The Vision Zero Challenge is a rallying cry to city leaders to save lives by taking bold actions on road safety.
The challenge highlights leadership in implementing a Vision Zero approach to road safety.
Vision Zero is a new approach to road safety that has become a global phenomenon. But too often, strong commitments are not followed by equally strong action and implementation. The Vision Zero Challenge spotlights the importance of moving from #vision2action by celebrating those cities that are taking responsibility for road safety and providing the targeted support that their political and technical leaders need to develop a safe mobility system in reality.
This challenge exposes city leaders to the tangible actions needed to implement a Vision Zero approach to road safety, helping them reflect on how to start implementing a paradigm change and then to act on this implementation. A few outstanding cities will be recognized for their progress, commitments or actions as #Vision2Action Champions.
+ our jury
Claes Tingvall, Professor in Epidemiology and Traffic Safety
Dr. Claes Tingvall is an expert in epidemiology and traffic safety. He was Director of Traffic Safety at the Swedish Transport Administration from 1995 until his retirement in 2015, excluding his 1998-2001 term as Director and Professor at Monash University Accident Research Centre in Melbourne, Australia. Since 2015, he has held a Senior Consultant role at the Swedish design and engineering consultancy AFRY.
Claes has been involved in the development of Vision Zero since the very beginning in 1995. He has been chairman of Euro NCAP as well as chairman of the ISO committee that developed the ISO management standard for traffic safety, ISO 39001.
Claes holds a PhD in Epidemiology from Karolinska Institute Stockholm and a DSc h.c. (honorary Doctor of Science degree) from the University of Atlanta (Emory) in Medical Science. In addition to Monash University, he has also been a professor of Epidemiology and System Theory and Prevention at Chalmers University of Technology in Gothenburg, Sweden.
Zoleka Mandela, UN Global Ambassador for the Child Health Initiative
Zoleka Mandela is the Global Ambassador for the Child Health Initiative and is former South African President Nelson Mandela’s granddaughter. She is a passionate advocate for children’s rights and road safety. With the Child Health Initiative, part of global road safety charity FIA Foundation, she is calling for a safe and healthy journey to school for all children by 2030.
Lilli Matson, Chief Safety, Health and Environment Officer, Transport for London (TfL)
Lilli Matson leads TfL's work to ensure that all modes of transport in London are safe and that TfL makes strong progress towards its goal of achieving Vision Zero, where ultimately no one is injured or killed on the transport network. She also oversees TfL’s corporate environmental performance and the work of TfL’s Occupational Health team, working to improve the health and well-being of staff.
Lilli has worked with TfL since 2006 delivering the Mayor’s Transport Strategy and the Vision Zero Action plan for London, as well as setting the strategic direction of TfL’s work to deliver healthy streets and to enable modal shift to walking, cycling and public transport. Previously, Lilli was a member of the UK Government’s Commission for Integrated Transport and ran her own transport consultancy for five years, leading major projects for a range of clients including the Department for Transport, Government agencies, local authorities and the voluntary sector.
Matthew Baldwin, Deputy Director-General of DG MOVE and European Coordinator for Road Safety and Sustainable Mobility, European Commission
Matthew Baldwin is Deputy Director-General of DG MOVE and was appointed in October 2018 as European Coordinator for Road Safety and Sustainable Mobility. These issues are now the main focus of his professional activities.
In his Commission career, he has served in the cabinets of Commissioner Lamy, President Barroso and Commissioner Hill, the last as Head of Cabinet. He has also been Director of Market Access and Industry in DG Trade and Director of Aviation in DG MOVE.
He is of Italian and British nationality, has two sons, speaks English, French and Italian and lives in Brussels.
Nhan Tran, Coordinator for Safety and Mobility, WHO
Dr. Nhan Tran holds a graduate degree in International Public Health and a PhD in Health Systems Research with an emphasis on road traffic injuries from the Johns Hopkins University School of Public Health. He started his career as an educator and then as a science advisor within the U.S. Department of Health & Human Services. Later, as a researcher at Johns Hopkins University, he co-founded the International Injury Research Unit (IIRU). Dr Tran joined WHO in 2011 and was previously the Manager of the Alliance for Health Policy and Systems Research. In October 2017 he assumed his current role as Coordinator for Safety and Mobility..
Eugenia Maria Rodrigues
Dr. Eugênia Rodrigues, a national of Brazil, is a medical doctor with a master’s and a doctorate degree in Preventive Medicine, both from the University of São Paulo in Brazil.
Since 2005 Eugênia has served as Regional Advisor on Road Safety at the Pan-American Health Organization (PAHO), based in Washington, DC, USA. Her duties involve technical cooperation with Member States regarding the design, implementation and evaluation of public policies for the promotion of road safety. She is also responsible for compiling, analyzing, evaluating and disseminating information on the magnitude of road traffic injuries. She coordinated the development of the Regional Status Report on Road Safety in the Americas in 2009, 2013, 2015 and 2019. She has published articles on transmissible diseases and violence and injury prevention, and she is also a peer reviewer for several public health scientific journals.
ABOUT THE VISION ZERO CHALLENGE:
LEAD YOUR CITY FROM #VISION2ACTION
The inaugural Vision Zero Challenge 2020 - 2021 focuses on cities in Latin America and the Caribbean, with the goal of targeting other regions in future rounds.
In 2020, 24 pre-selected cities from across Latin America were invited to participate in six interactive webinars led by key road safety experts. The 2020 Webinar Series highlighted the importance of moving from #vision2action and equiped participating cities to make Vision Zero a reality in their region.
In 2021, we will host a complementary webinar series and work with four cities – Lima, Belo Horizonte, Merida, and Buenos Aires – to guide them through their efforts to develop and implement a road safety plan aligned with one of the Vision Zero tenets that were covered in the 2020 Webinar Series.
Stay tuned for more details on the Vision Zero Challenge in 2021.
ZOLEKA MANDELA:
VISION ZERO IS AN APPROACH THAT WORKS
EXPLORE THE CHALLENGE
OUR TRAINING
Watch recordings from our webinar series to learn more about the Vision Zero approach to road safety.
OUR NETWORK
Meet the experts and benefactors supporting the challenge.
our resources
Dive into the research behind the Vision Zero approach to road safety.
ROAD SAFETY STORIES
